You bring Ashesi’s story to life.
Through our work and everyday interactions, we help people understand Ashesi: who we are, what we value, and what we’re working toward.
One identity, a shared understanding.
Ashesi’s identity connects what we value with how we look, sound and tell our story. The guide brings these principles together, with context for the choices we make in our work.
Colors people recognize as ours.
Ashesi Red anchors our palette, with complementary colors for different messages, settings and occasions. Together, they give the work we create a shared character, while leaving room for different kinds of expression.
Typography that brings clarity.
Our typefaces help words feel clear, considered and recognizable. Poppins leads the family, with complementary faces that bring different qualities to presentations, publications and everyday communication.
A starting point for your ideas.
Presentation and document templates give your ideas a familiar setting. With the essentials in place, you can focus on what you want to say and adapt the material to the people you’re reaching.
Real people, real moments.
Photographs help the world see Ashesi through the people who shape it, recording our work, our milestones and everyday life. Explore how we capture these moments with care, represent people faithfully, and make thoughtful choices about what we share.
Stories people can be immersed in.
Clear storytelling and thoughtful graphics help audiences stay with our story. Ashesi’s video guidance brings these choices together, alongside tools for creating speaker name graphics and closing frames for your next edit.
Tools for the work we do.
Our custom-built brand studio brings practical tools for design, writing, images, documents and links into one place. From creating campaign materials to preparing a file to share, it helps with everyday production so you can keep your attention on the message and the people it needs to reach.
A partner in your work.
From an early idea to a finished piece, the Communications Office can help you clarify your purpose, understand your audience, and shape the message, approach and materials.