Brand library

Colors

Ashesi Red and Black lead every formal design; the secondary palette adds range from subtle to bold, so the same identity can suit a formal invitation or a student-life poster. Use no more than three colors in a single design.

Each card shows the text color that reads best on it, with its contrast ratio calculated to the WCAG 2 standard: 4.5:1 or more for body text, 3:1 for large text.